Content marketing, in simple terms, helps to lead the way and ultimately sell through "providing content" to the audience, which, if attractive and useful, leads to the interest and trust of the audience, which plays a key role in turning the "audience into a customer". But as you know, this definition is the beginning of a series of ambiguities and misunderstandings. For example, what is "content" and who is the "audience"? What is the difference between an audience and a customer, and how is this trust and interest achieved not "literally" but "practically"? Let's answer these questions…

Content Definition

"Content" is a message sent from a sender to a recipient. This content is also generated when you talk to your best friend on the subway, where "air" is the channel for transmitting information and exchanging this information and content through language and ears. This emphasis is done so as not to reduce the level of content to a blog post and the place of publication to the site. "Content" is a message sent from a sender to a recipient (content marketing) Video, infographics, motion graphics, video interviews, podcasts, photos, etc. are all content and, apart from the site, social networks and email and SMS are common channels for publishing this content, all of these formats can play an effective role in attracting leads and Increase sales this way.

Essential Tips for Content Marketing, No Confusion

1. Consider all channels in content marketing
2. In Content Marketing, Good Content Reflects You
3. In content marketing, be yourself, but be a business self!
4. In content marketing, consider the language of your audience as well
5. Consider product and service in content marketing
6. Consider the capabilities and potential of outsourcing in content marketing
7. Content marketing according to a specific process
8. Generate content according to the content calendar
9. Content Marketing Storytelling
10. View and receive content marketing input
11. Content marketing through writing
12. Suggestions for Ideation
13. Content ideation with Bozan's brainstorming
14. Question Answering Approach
15. Going millennial overnight with megapasts
16. Answer Frequently Asked Questions as Content in Content Marketing